About
Highly experienced and results-driven product, marketing, and growth professional with a proven track record in scaling products, acquiring customers, and driving revenue. Adept at leveraging data-driven strategies, customer insights, and innovative marketing techniques to propel companies to new heights. Seeking a challenging leadership role to contribute to the growth and success of a dynamic organization.
Work
Amuwo Odofin, Lagos, Nigeria
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Permanent
Summary
Giant Affairs builds and owns products at the intersection of media and technology. We currently have three products in the market: - HumanIQ (humaniq.africa): a customer engagement platform and last mile incentives delivery - Spot Media (spotmedia.online): an audio streaming platform for African dramas and entertainment - Niger Delta Herald (nigerdeltaherald.ng): a digital news publication platform, with focus on the Niger Delta region.
Viamo
|Platform Manager, Nigeria
Lagos, Lagos State, Nigeria
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Summary
Led the strategic development and execution of high-quality, impactful mobile services for the 421 platform, ensuring optimal user experiences and partner engagement.
Highlights
Drove new user acquisition by 20% through targeted growth campaigns, expanding Monthly Active Users (MAU) from 700K to over 1.2M with 60%+ retention.
Secured over 4 strategic partnerships and nurtured existing relationships, boosting business development and platform engagement/retention by over 20%.
Designed and executed Go-To-Market strategy for Nigerian Southern region expansion, increasing brand awareness and user growth by over 25% month-on-month.
Spearheaded design and implementation of new B2B and B2G revenue streams, generating over $50,000 USD in revenue within the first 9 months.
Collaborated with global cross-functional teams to design and launch new features, optimizing user acquisition, engagement, and retention through iterative product experiments.
Moor Pay
|Lead, Product, Operations and Go-To-Market Manager
Lagos, Lagos State, Nigeria
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Summary
Shaped and drove product adoption, distribution, and marketing innovation while ensuring seamless customer onboarding and activation to fuel company growth.
Highlights
Spearheaded the successful launch of a mobile payment app, achieving 500+ organic downloads and over $5,000 in transaction value within 60 days.
Cultivated strategic partnerships with key industry players, driving a 30% growth in user base.
Implemented data-driven decision-making processes, increasing product feature adoption by 10%.
Curacel
|Lead, Growth & Marketing Manager
Lagos, Lagos State, Nigeria
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Summary
Executed data-driven growth initiatives and innovative campaigns to drive market expansion and enhance brand visibility for Curacel.
Highlights
Led a cross-functional team to increase inbound leads by 40% through targeted SEO strategies and experiments, significantly boosting conversion rates.
Developed and successfully launched a new product line, contributing to a 30% growth in company revenue and strengthening market leadership.
Established strategic partnerships with key industry players, expanding market reach by 50%.
PLAQAD INC.
|Product Manager
Lagos, Lagos State, Nigeria
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Summary
Led product innovation, shaped product vision, and fostered cross-functional collaboration to develop groundbreaking influencer marketing solutions.
Highlights
Spearheaded a customer-centric product redesign initiative, reducing user churn by 30% and increasing monthly recurring revenue by 20%.
Implemented Agile product development methodologies, reducing time-to-market for key feature releases by 15% and enhancing adaptability to market demands.
Led the successful launch of an influencer analytics dashboard, increasing user engagement by 40% and boosting customer satisfaction by 25%.
Curacel
|Lead, Product Marketing Manager
Lagos, Lagos State, Nigeria
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Summary
Drove product success by crafting and executing strategic marketing plans, conducting market research, and collaborating cross-functionally to resonate with target audiences and drive growth in the insurance technology sector.
Highlights
Spearheaded a product marketing campaign that increased product adoption by 40% and boosted brand recognition by 25% within the insurance industry.
Led a cross-functional team in the successful launch of a new product line, contributing to a 15% increase in overall company revenue and solidifying market leadership.
Introduced a customer-centric feedback loop, improving product usability by 20% and increasing customer satisfaction (NPS) by 15%.
Thrive Media
|Founder
Lagos, Lagos State, Nigeria
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Summary
Built and scaled a content distribution company for video producers, enabling them to maximize content ownership and distribution potential.
Highlights
Successfully distributed 6 unique video content properties locally and internationally, including the Nollywood Film Hub platform, within two years.
Facilitated connections between content acquisition managers and producers to maximize content ownership potential.
Outbox Media
|Founder and Channel Manager
Lagos, Lagos State, Nigeria
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Summary
Founded and managed a webTV platform on YouTube dedicated to African startup stories, leading content creation and distribution.
Highlights
Produced and streamed webTV content on YouTube for nearly 3 years, showcasing notable African startup founders.
Achieved full content acquisition by Kwese TV, a major pay cable TV provider, demonstrating strong market value.
Education
Blockchain Council
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Professional Certification
Blockchain & Digital Marketing
Hindsight Ventures
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Program
Innovation Managers Executives Learning Programme
Section4
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Program
Generative AI Business Strategy
Section4
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Program
Business Strategy
Section4
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Program
Product Strategy
Stanford University
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Program
Building and Scaling Subscription Businesses
Product School
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Certificate
Product Management
Fate Foundation
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Certificate
Digital Marketing for Small and Medium Businesses
Pan Atlantic University
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Certificate
Entrepreneurial Management, Entrepreneurial and Small Business Operations
Lagos State University
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BSc
Computer Science
Skills
Go-To-Market Strategy
Go-To-Market Strategy, GTM, Market Entry, Product Launch.
Marketing Strategy
Marketing Strategy, Digital Marketing, Brand Management, Campaign Management.
Marketing Operations
Marketing Operations, Workflow Optimization, Marketing Automation.
Demand Generation
Demand Generation, Lead Nurturing, Inbound Marketing.
Lead Generation
Lead Generation, Sales Funnel Optimization, Customer Acquisition.
Team Building
Team Building, Team Leadership, Talent Development, Cross-functional Collaboration.
Product Lifecycle Management
Product Lifecycle Management, Product Development, Roadmapping, Feature Prioritization.
Growth Strategy Development and Execution
Growth Strategy, Execution, Scaling, Market Expansion.
Data Analysis and Insights
Data Analysis, Market Research, Customer Insights, Business Intelligence.
Cross-Functional Collaboration
Cross-Functional Collaboration, Stakeholder Management, Team Coordination.
Agile Methodologies
Agile Methodologies, Scrum, Kanban, Iterative Development.
Customer Lifecycle Management
Customer Lifecycle Management, Customer Retention, Customer Engagement, Churn Reduction.
A/B Testing and Experimentation
A/B Testing, Experimentation, Conversion Rate Optimization, Growth Hacking.
Leadership and Team Management
Leadership, Team Management, Mentorship, Performance Management.
Technological Proficiency
Technological Proficiency, Product Management Tools, Marketing Automation Platforms, Analytics Tools.
Growth Hacking
Growth Hacking, Viral Marketing, User Acquisition, Retention Strategies.
Revenue Generation
Revenue Generation, Monetization Strategies, Business Development, Sales Growth.
Pricing Strategy
Pricing Strategy, Value-Based Pricing, Competitive Pricing, Monetization Models.
Budget Management
Budget Management, Financial Planning, Resource Allocation, Cost Optimization.